Video & Motion
From a single idea to a full campaign, I build visual stories across video, social, print and digital — combining concept, custom imagery, motion and editing into one cohesive world.
Mineraluxe Water Care - Explainer Video
Mineraluxe started with a simple challenge: make a weekly hot tub care routine feel less like maintenance and more like part of the experience.
I developed the campaign across video, custom imagery, messaging and supporting materials — creating a consistent visual story that could move from screen to inbox to retail floor without feeling like a collection of disconnected pieces.
The result was a flexible campaign system built around one idea, adapted across multiple formats while keeping the same tone, look and message.
The Day & Night campaign started with just a handful of rough iPhone photos of the products from the client and a need to make the system feel much more polished, understandable and appealing.
I developed the visual direction from the ground up — re-creating the product imagery, environments and supporting visuals needed to tell the story of this 24/7 kit where the two products were the “heroes”. From there, I built two videos: a broader promotional piece introducing the Day & Night system, and a second Solei-focused video explaining how the product works and how to use it.
The same visual world was then extended into social content, posters and email assets, using imagery created for the videos to keep the campaign feeling cohesive across formats. It’s one of my favourite projects where I built a flexible campaign system around very limited source material, and got to shape the story, imagery and visual rollout together.
Her Standards — Instagram (reel)
Day & Night Pool Care Kit — Promo Video
Solei only — Promo Video
For this customer re-engagement campaign, I developed a playful concept built around a simple visual metaphor: even the pool toys were feeling a little forgotten.
I created a series of animated GIFs featuring forlorn pool floats slowly losing their air, turning a fairly standard win-back message into something unexpected, charming and memorable. The concept was carried across an email campaign and a set of customizable postcards that dealers could personalize for their own customers.
From concept and copy direction through imagery, animation and final design, the goal was to give dealers an easy-to-use campaign that felt less like another sales reminder — and more like a friendly little nudge back to the pool.
ad for VBNB (travel app for vegetarians)
This commercial was originally created for an AI Advertising course at Curious Refuge. The concept came from my own experience travelling as a vegetarian — with a deliberate poke or two at Airbnb along the way.
I developed and produced the project from concept through final edit, including the brand idea, art direction, casting direction, imagery, motion, pacing and sound.
Created in 2023, the piece also reflects a much earlier generation of AI image and video tools, so some of the visual limitations are very much of their era. The technology has moved on considerably; the concept, pacing and overall vibe are the parts I still think hold up.
Empire Shopify Theme - Promo Video
Created to promote the Empire theme in the Shopify Theme Store, this video brought together screens from several demo stores to showcase the theme in action and highlight its key features.
I handled the visual direction, editing and motion throughout — combining custom screen treatments with adapted After Effects templates to present the different storefronts and features in a polished, energetic way. Marketing supplied the voiceover recording, which I also edited and integrated with the visuals, music and pacing for the final piece.
