Design &
Communications
I create flexible visual systems that carry ideas across print, digital and physical spaces — whether I’m working with an existing identity or developing a new visual direction. Reports, presentations, campaigns, signage and events all become part of the same coherent story.
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Corporate communications don’t have to be boring.
I create reports, presentations, internal campaigns and information-rich materials that balance clarity and function with solid design. The goal is always to make the (often complex) content more visually compelling without losing sight of what it needs to communicate.
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Annual ESG Report (pub. 2026) - Select Pages
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Weaving a new identity from the ground up.
This spec project was developed for the AI Advertising course with Curious Refuge. It required the invention of a company (complete with products, positioning, audience, etc.) and then developing their branding, including logo, fonts, color palette, imagery, voice, and sample social media assets. I came up with the idea of a sustainable fashion brand that uses recycled plastic to create futuristic, striking and gender-free outfits for prom, with a target market of eco-conscious, diverse and inclusive Gen Z high school students. View the original Canva presentation here.
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Bringing fresh clarity to an older brand.
Pristiva’s existing packaging (not designed by me) had begun to feel dated in a category increasingly shaped by clean, modern wellness and lifestyle branding. I developed a refreshed visual direction for the saltwater pool care line, beginning with a broader look at the competitive landscape and opportunities for the brand to stand apart.
The exploration included colour systems, typography, packaging concepts and several distinct creative directions — each designed to make the product family feel more contemporary, cohesive and premium while still communicating clearly at retail. Although the redesign wasn’t ultimately pursued, the project was a great exercise in turning research and positioning into a flexible visual brand system.
A selection of social content, campaign visuals and promotional pieces that bring imagery, typography and targeted messaging together. From animated digital content to print collateral, each piece is designed to engage its audience, communicate clearly and stay true to the brand’s identity.
Select social campaigns / Various
Featured Project / Mineraluxe
Design often has to work beyond the screen.
I’ve created my fair share of print-ready signage, posters, tradeshow booth displays, brochures, billboards and branded swag with real-world production in mind. That means designing for the actual format, material, environment and printing process, preparing files to production specs, and making sure that what looks good on screen still works when it’s 8 feet tall in a bus shelter, dangling from a retail shelf, wrapped around a tumbler, or even (a new one for me recently) printed on a cake. Apparently I can prepare files for frosting now.