Context
This commercial was originally produced for an AI Advertising class at Curious Refuge. The use of generative AI here is not necessarily meant to replace human actors in the final TV spot, but rather to use it to pitch the ad concept with fully fleshed-out details. This allows much of the art direction, tone, pace and casting ideas to be worked out beforehand, to speed up workflow and reduce cost. However, it is not unrealistic to think a polished AI version could ultimately serve as the end product for a commercial, especially for clients with smaller budgets.
Workflow and Tools
I developed the concept for this commercial based on my personal experience travelling as a veg*n LOL. There is also intentionally a poke or two at AirBnB ;) I was the sole designer and producer of this project, using the following tools:
Script and Shot List: ChatGPT
Image Creation/Manipulation: Midjourney 6.0, Adobe Photoshop
Motion Graphics: Adobe After Effects, Adobe Illustrator
Animation: Pika, Haiper, PixVerse, Luma, Runway Gen-3
Audio: Narration: (myself); Voice Generation: ElevenLabs; Music: Pixabay (licensed)
Video Editing: Adobe Premiere Pro
Upscaling: Topaz Gigapixel AI, Topaz Video AI
Additional Attributions:
Cow graphic (used on shampoo bottle design): Vecteezy.com
Smoke and Dust overlays: FX Elements
Script and Shot List: ChatGPT
Image Creation/Manipulation: Midjourney 6.0, Adobe Photoshop
Motion Graphics: Adobe After Effects, Adobe Illustrator
Animation: Pika, Haiper, PixVerse, Luma, Runway Gen-3
Audio: Narration: (myself); Voice Generation: ElevenLabs; Music: Pixabay (licensed)
Video Editing: Adobe Premiere Pro
Upscaling: Topaz Gigapixel AI, Topaz Video AI
Additional Attributions:
Cow graphic (used on shampoo bottle design): Vecteezy.com
Smoke and Dust overlays: FX Elements