Context
This project was developed for the AI Advertising course with Curious Refuge. It required the invention of a company (complete with products, positioning, audience, etc.) and then developing their branding, including logo, fonts, color palette, imagery, voice, and sample social media assets. I came up with the idea of a sustainable fashion brand that uses recycled plastic to create futuristic, striking and gender-free outfits for prom, with a target market of eco-conscious, diverse and inclusive Gen Z high school students.
Workflow and Tools
This project was heavy on strategy and concept at the outset, but once I landed on this idea of an eco-prom brand, I was off and running. I was able to leverage my design background to create the VOX brand guidelines and assets and had fun generating plastic fabrics and editorial-style fashion imagery so the brand had actual 'products' to use in marketing.
Business Concept: S. Austin
Brand Kit Copy: Chat-GPT, S. Austin
Image Generation: Midjourney 5, Adobe Photoshop
Animation: Pika, Runway Gen-2, Haiper
Video Editing: DaVinci Resolve
Presentation/Graphics: Canva
Upscaling: Topaz Gigapixel AI
Business Concept: S. Austin
Brand Kit Copy: Chat-GPT, S. Austin
Image Generation: Midjourney 5, Adobe Photoshop
Animation: Pika, Runway Gen-2, Haiper
Video Editing: DaVinci Resolve
Presentation/Graphics: Canva
Upscaling: Topaz Gigapixel AI
