Context
This commercial was produced for a client who had no assets to work with - no video footage or professional product photos, no script, no voice talent, etc. Instead they provided a long Word document used to train the sales team on the products. So this was a full from-scratch project: I developed the concept, script and storyboard, generated AI narration, generated in situ images of the products, turned still shots into video, and wove everything together to tell the story of the 'daytime and nighttime heroes' in an upbeat way that focused on ease and lifestyle. The final videos were delivered in both French and English, with the correct regional accent for the French VO.
Si vous souhaitez également regarder la version française, vous pouvez la trouver ici.
Workflow and Tools
ChatGPT Plus was my tool of choice for in situ product image generation, but the product labels required extensive editing afterward to make them accurately reflect the actual packaging. Reve was particularly good at generating the people and pool water scenes, and I was able to control camera movement and angles within PixVerse for the video gens (with the usual multiple prompting required and some funny AI bloopers along the way e.g. water exploding out of nowhere lol). I was the sole designer, producer and editor of this video project, using the following tools:
Script and Storyboard: ChatGPT Plus, Krock.io
Image Creation/Manipulation: ChatGPT Plus, Reve, ImageFX, Adobe Photoshop
Video Creation: PixVerse; Stock: Canva Pro (licensed)
Audio: Voice Generation (EN + FR): ElevenLabs; Music: Pixabay (licensed)
Video Editing + Titling/FX: Adobe Premiere Pro
Upscaling: Topaz Gigapixel AI, Topaz Video AI
Script and Storyboard: ChatGPT Plus, Krock.io
Image Creation/Manipulation: ChatGPT Plus, Reve, ImageFX, Adobe Photoshop
Video Creation: PixVerse; Stock: Canva Pro (licensed)
Audio: Voice Generation (EN + FR): ElevenLabs; Music: Pixabay (licensed)
Video Editing + Titling/FX: Adobe Premiere Pro
Upscaling: Topaz Gigapixel AI, Topaz Video AI