Context
A spec ad I created for an AI Advertising class at Curious Refuge. We needed to reimagine or respond to an actual ad or commercial, so I used the original Pepsi-Cola Halloween ad as my inspiration. Getting to this final image took a lot of experimentation with prompts and feeding AI rough mockups of the layout that I put together first in Photoshop. Even after coaching out an image that was 80% there in terms of what I was looking for, I had to do quite a bit more manipulation in PS, including mocking the Coke logo onto the red silk fabric and distorting it so that it looked like it was believably on the draped surface.
Ad concept + copy: Sharon Austin + ChatGPT
Image Generation: Midjourney 6.0
Image Editing/Manipulation: Photoshop
Ad layout: Photoshop